(G.N.S) Dt. 12
Well known Gujarati folk singer Geetaben Rabari has been signed as brand representative for Gujarat by leading consumer lifestyle & mobile accessories brand KDM India.
With this association, Geetaben will be a part of the brand’s campaigns in which she will be seen promoting ‘Maari Patang KDM Ne Sang’ campaign to mark Uttarayan festival.
Uttarayan is usually associated with kite-flying, especially in Western India. Ushering the festivities with pomp and show across the country, people celebrate the festival in myriad ways. People make traditional delicacies like ”Undhiyu” and fly kites on the terraces of their houses with music alongside. Thus, without music the festival is incomplete whether it is personal mobile accessories such as neckbands, headphones or Bluetooth speakers or a mobile power bank to keep your mobile charged for the day and your playlist on.
Geetaben Rabari says, “I am glad to announce my collaboration with KDM India. I constantly strive to come up with more exciting tracks to keep people connected with traditional roots but in a modern style, giving cultural songs in a fusion version. I have witnessed that more than ever, the youth are drawn towards fusion and music accessories have evolved into a lifestyle statement. Also since music is an integral part of Uttarayan, the festival will be incomplete without value for money quality music accessories. So, I recommend every Gujarati to be a KDM user and make merry while flying kites which is your true companion.”
Nilesh Mali, Founder, KDM India said, “Geetaben Rabari is one of Gujarat’s most well-known folk performers, and her brilliance in folk music has wowed audiences all over the world and has conquered millions of hearts and ears with her delightful numbers. We too have built a class product for masses at affordable rates and on a loyal customer base with a strong relationship of a decade. With her strong persona and our commitment to offering unparalleled quality products, we want to strengthen the trust of KDM users.”
Bhawarlal Suthar, Co-Founder, KDM India said, “For us, KDM = Karo Dil Ki Marzi. This statement is all about the brand persona. Everyone aspires to live his/her life to the fullest but due to external pressures and responsibilities always keep his thoughts within his heart. Our products inspire people to live their life through music. It is the small wishes and aspirations which make us happy, those unfulfilled hobbies and passions like dancing, singing, painting, blogging and endless lists which KDM products empower its users to do so.