Home Business TATA group to be new title sponsors of IPL by replacing Vivo

TATA group to be new title sponsors of IPL by replacing Vivo


(G.N.S) Dt. 11

Indian Premier League (IPL) chairman Brijesh Patel has said that TATA group to replace Chinese mobile manufacturer Vivo as IPL title sponsor next year.

The formal clearance was given after a meeting of the IPL Governing Council on Tuesday and both Ahmedabad and Lucknow have also been given a time frame for player signing before the mega auction takes place.

The IPL is all set to be a 10-team tournament in 2022 as RPS Goenka group bagged the Lucknow-based franchise for its highest bid at ₹7,090 crore. Meanwhile, Ahmedabad-based franchise will be owned by CVC Group after CVC Capital made the winning bid at ₹5,625 crore.

“Yes, Tata group is coming in as IPL title sponsor,” IPL chairman Brijesh Patel confirmed the development. Vivo had a deal of Rs 2200 crore for title sponsorship rights from 2018-2022 but after the 2020 Galwan Valley military face-off between the Indian and Chinese Army soldiers, the brand took a break for a year with Dream11 replacing it.

Print Friendly, PDF & Email


Please enter your comment!
Please enter your name here