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Lithuania liquor ad ban creates headache over foreign magazines


An employee of a Lithuanian press distribution company plasters over alcohol ads with blanket ban on alcohol ads on pages of a magazine at a warehouse outside the capital Vilnius. The sticker reads “Information is hidden in order to ensure compliance with Paragraph 1 of Article 29 of the Law on Alcohol Control, according to which the sale of alcohol in the Republic of Lithuania is prohibited”.
Print distributors in Lithuania are being forced to tear pages out from magazines such as Vogue and National Geographic after the country introduced an alcohol advertising ban on January 1. The situation is an unintended consequence of an alcohol control bill signed into law in June by President Dalia Grybauskaite, who herself likened the outcome to medieval times and said it brought shame on the country. Lithuania is third largest alcohol consumer, per capita, in the world. It has forbidden liquor adverts as one of a number of measures aimed at curbing widespread alcohol abuse. (G.N.S) Dt. 11

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