Home Business Patanjali’s toothpaste brand made sizeable dent in oligopolistic market

Patanjali’s toothpaste brand made sizeable dent in oligopolistic market

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Lucky Jain
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(G.N.S) DT.24 Dehradun Patanjali Ayurved, the yogi-led FMCG company, has shaken up the offerings of multinational brands in India as its traditional “herbal” toothpaste flavours have stolen market share from giants such as Hindustan Unilever and Colgate. Patanjali Ayurved Ltd’s toothpaste brands have made a sizeable dent in an oligopolistic

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